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BUSN 353 Digital Marketing

This course provides a study of the essential elements of Digital Marketing and their use in the ever-changing internet marketplace. Digital Marketing elements studied include Web Design, Web Analytics, Search Engine Optimization (SEO) and Search Engine Marketing (SEM), Online Advertising, Email Marketing, Social Media Marketing, and Reputation Management. Students will have an opportunity to earn an industry-recognized Digital Marketing Certification.

Credits

3

Offered

Alternating Fall, Even: Campus, Odd: Online