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BUSN 352 Marketing Theory & Research

This course studies marketing concepts, terminology, ethics, and the role that marketing plays in society. Students will develop an understanding of the marketing mix elements (product/service, distribution, promotion, and pricing) and the application of those elements. Students will work throughout the semester on the creation and presentation of a comprehensive marketing plan.  

Credits

3

Prerequisite

ENGL 120 or ENGL 125, or consent of Instructor.