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Certificate in Marketing

A marketing certificate will provide students with the knowledge, skills, and abilities needed to understand consumer behavior, effectively create, promote, and deliver valuable products and services, and develop successful marketing strategies to achieve organizational goals. This program equips students with foundational concepts essential for starting a career in marketing or enhancing their existing marketing expertise.

Requirements

BUSN 352Marketing Theory & Research

3

Select five courses:

BUSN 332Digital Tools & Graphic Design

3
BUSN 353Digital Marketing

3
BUSN 357Professional Selling

3
BUSN 358Advertising

3
BUSN 423Consumer Behavior

3
BUSN 432Branding & Brand Management

3
Total Credit Hours:18