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BUSN 380 International Business

Business success in today's global economy increasingly hinges upon effective international operations. Globally knowledgeable managers seek and find additional growth and profit opportunities internationally. Students in this course will examine such topics as globalization of markets; the internationalization of firms; international business, economic, political, legal, cultural, and ethical differences; the global trade and investment environment and the global money system; international market assessment, entry, and marketing strategy; emerging markets; exporting, importing, and countertrade; collaborative ventures; licensing, franchising, and other contracting strategies; and managing human resources. Fall, Spring.