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BUSN 423 Consumer Behavior

This course provides the student with a usable, managerial understanding of consumer behavior. Emphasis will be placed on studying the complexity and uncertainty of consumer behavior and its impact for marketing products and services. The course will also study the external and internal influences that appear to shape the behavior of the consumer, as well as the decision-making process. Recommend BUSN 235 or equivalent knowledge of MS Word & PowerPoint. Prerequisite: BUSN 352, PSYC 111 or SOC 110. Fall, Spring.